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Bizen

Visual identity for luxury skincare




Bizen blends traditional Japanese ingredients with a calm, considered brand ethos. The founder approached me after my student project received industry recognition from AGDA to Adobe to build the brand’s visual identity. Over seven years I have evolved that concept into a fully realised identity system supporting growth across packaging, print and digital platforms.

Role and responsibilities

Creative lead across all brand touchpoints including identity, packaging, pattern-making, art direction, web, photography and social content. Designed packaging for products made and packed by a social enterprise.

Impact
Built a tactile and culturally grounded identity that remains consistent as the brand grows. The system adapts across formats while staying rooted in the founder’s original vision of calm and ethical beauty.