Bizen

Visual identity for luxury skincare

Bizen blends traditional Japanese ingredients with a calm, considered brand ethos. The founder approached me after my student project received industry recognition from AGDA to Adobe to build the brand’s visual identity. Over seven years I have evolved that concept into a fully realised identity system supporting growth across packaging, print and digital platforms.

Role and responsibilities
Creative lead across all brand touchpoints including identity, packaging, pattern-making, art direction, web, photography and social content. Designed packaging for products made and packed by a social enterprise.

Impact
Built a tactile and culturally grounded identity that remains consistent as the brand grows. The system adapts across formats while staying rooted in the founder’s original vision of calm and ethical beauty.

Website ︎︎︎
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Joanna Shuen

Joanna Shuen